Up With Paper

CM Paula’s innovative, three-dimensional greeting cards brand.



Monika Brandrup
Executive Vice President & Creative Director


Up With Paper is all about bringing people closer together via playful correspondence. The company’s designers delight in the small details that make its products pop. Up With Paper integrates pull-tabs, push-button light effects, and sound clips into many of its unique pop-up greeting card lines. The company’s Jumping Jack Press line of pop-up books are filled with hidden lift flaps and facts to delight and inspire wonder in our readers. Up With Paper has been recognized for developing outstanding pop-up greeting cards, winning numerous Greeting Card Association’s coveted LOUIE Awards honoring design excellence. Jumping Jack Press pop-up books have received numerous Moonbeam Children’s Book Awards. Up With Paper’s unique products are sold in thousands of retail outlets throughout the United States and around the world.

UWP Luxe is the boutique line of pop-up greeting cards and stationery from Up With Paper. The UWP Luxe design team believes that paper, the humblest of mediums, holds so much potential, and works to ensure that the integrity of their beliefs shines through in all UWP Luxe products, from elaborately foiled pop-ups to dainty details printed onto envelope flaps. Designs from the line has twice earned the GCA’s coveted LOUIE Card of the Year award, as well as Merit Awards from HOW International Design. UWP Luxe products are sold in retail outlets throughout the United States and around the world.